Fierce,
bilingual, and unapologetic, ‘No Me Importa’ marks a turning point for Jimmy
Swagg. In this interview, he unpacks rebellion, spirituality, and reclaiming
identity through raw Spanish rock fire.
1. “No
Me Importa” is described as your most unapologetic Spanish-language single yet.
What pushed you to fully embrace Spanish rock roots for this release?
Because I finally
stopped asking for permission. No Me Importa was my way of honoring where I
come from—my blood, my language, my fire. For years, I filtered myself to fit
the mold, but this song came from a place of raw defiance. It demanded to be in
Spanish. It felt like reclaiming my voice—not just as an artist, but as a
Mexican-American who grew up navigating two worlds. This was the first time I
let my Latin side lead without compromise.
2. The song was written in May 2023 but is only coming out now. What was the
journey from writing it to finally releasing it in 2025?
I needed to become the version of myself that could carry it. In 2023, I was
still healing from betrayal and finding my footing. The song was like a
prophecy—loud, aggressive, certain. But I wasn’t ready to live it yet. Over the
past year, I’ve rebuilt my life, my confidence, and my mission. Now, when I
scream “No me importa”—I mean it. I had to walk through the fire before I could
sing from the ashes.
3. The press release describes the track as both rebellious and spiritual.
How do you personally balance those two forces in your music?
To me, rebellion is spiritual. I grew up around religion that taught obedience,
but I found divinity in resistance. When you’ve been silenced, standing up
becomes holy. My music lives in that tension—between pain and purpose, between
rage and redemption. I see every note I scream, every lyric I write, as a kind
of prayer for the ones who feel too wild, too broken, or too loud to be loved.
4. You’ve said this song is about “burning down the walls they tried to
build around you.” Who or what inspired that fire?
Life. Family. Systems. Churches. Even people I once trusted. I’ve been boxed
in, toned down, told to wait my turn or stay quiet. That fire came from every
moment I chose to keep going anyway. From fans who told me my music saved them.
From watching people shrink themselves to survive. No Me Importa is for all of
us who were told to dim our light. I say burn it brighter.
5. Compared to your last release, “IDK”, how does “No Me Importa” represent
the next step in your evolution as an artist?
“IDK” was me facing the darkness—wrestling with guilt, memory, and pain. “No Me
Importa” is me stepping out of that darkness and owning the power it gave me.
Sonically, it’s bigger, bolder, sharper. Lyrically, it’s a war cry.
Artistically, it marks my full embrace of bilingual storytelling, spiritual
rebellion, and my unapologetic identity. It’s not just a song—it’s a
transformation.
6. Spanish rock has such a rich history, from classics to modern underground
movements. Who are some Spanish or Latin rock artists that influenced your
sound?
I grew up on Mana, Jaguares, and Caifanes—that melodic melancholy mixed with
poetry. Later, I discovered Rata Blanca, Zoé, and even modern bands like
Molotov and Resorte, who brought raw energy and protest into the mix. Their
courage to speak truth in Spanish shaped my own boldness. But I also draw from
American rock rebels and blend it all into something uniquely mine.
7. Your music blends gothic rock, Latin energy, and raw emotional intensity.
How do you approach merging such different atmospheres into one cohesive track?
I start with a feeling—not a genre. Then I let that emotion guide the sound.
Sometimes that means distorted guitars over reggaetón percussion. Sometimes
it’s a haunting synth under a Spanish verse. I don’t care about fitting into a
box. I care about telling the truth. And the truth is messy, layered, and
beautiful. I’m not here to blend genres—I’m here to bleed through them.
8. What do you hope listeners—especially those who may be going through
betrayal or judgment—take away from “No Me Importa”?
That their pain doesn’t make them weak—it makes them dangerous in the best way.
I want them to know they’re not alone, that they’re allowed to feel angry,
proud, spiritual, and wild all at once. This song is their permission slip to
stop apologizing. To scream louder. To walk away. To rebuild. No Me Importa
means: You can’t control me anymore—and I don’t need you to understand me to
exist loudly.
9. You’re known for your dark, cinematic stage presence. How do you plan to
bring “No Me Importa” to life in a live setting?
Live, I turn into a preacher possessed. I want the stage to feel like a
ritual—smoke, light, shadows, face paint, red crosses, dripping roses. For No
Me Importa, I’ll mix Catholic visuals with Latin street rebellion. Think sacred
meets savage. I want fans to feel like they survived something sacred by the
end of the set.
10. You’ve been building an audience not only in the U.S. but also in
Mexico, Spain, and across Latin America. How does connecting with
Spanish-speaking fans feel different from your English-speaking audience?
There’s a different kind of fire. My Spanish-speaking audience feels the music
in their bones. There’s pride, pain, and shared experience in our blood. When I
sing in Spanish, it’s not just communication—it’s communion. It’s like speaking
straight to the ancestors, the barrios, the rebels who came before me. It’s
intimate. And powerful.
11. Beyond the single, are you working toward a larger project—maybe an EP
or full album—in Spanish, or will you continue blending languages in your
releases?
Yes. I’m currently shaping a bilingual EP that bridges the worlds I live
in—light and dark, English and Spanish, rage and redemption. I believe that
music is universal, but voice is sacred. And my voice speaks both languages. So
I’ll keep blending until the line disappears. That’s where the magic is.
12. Finally, if you could sum up the core message of “No Me Importa” in just
three words, what would they be?
Reclaim. Rebel. Rise.
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